Circus Vision: Marketing management
Circus Vision is a woman-owned aerial arts and flying trapeze school in Boise, Idaho.
Responsibilities:
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Build and maintain all website and landing pages
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SEO optimization
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Maintain all forms and contacts
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Write, design, and build monthly subscriber newsletters
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Film, design, caption, and post new social media content
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Design printed promo materials (banners, flyers, magnets, etc.)
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Write and distribute press releases
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Promote ticketed events
Achievements:
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Gained an 87% visibility score on ChatGPT for over 60 local queries
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Lifted site traffic 433% (direct), 366% (Google), 176% (social) YOY.
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Earned press coverage on CBS 2, Idaho News 6, and Boise Weekly
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Redesigned and relaunched a multi-page Wix website in two weeks
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Launched a multichannel crowdfunding campaign, generating over $10k in donations in 10 days and opting in 60 email subscribers
Sprig Communications: Blog writer, web consultant
Sprig Co is a founder-led marketing and communications firm specializing in the nonprofit sector.
Responsibilities:
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Ghostwriting long-form blog content for Sprig's blog, The Nook
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Drafting long-form blog content for Sprig clients in the nonprofit SAAS market
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Conducting website content audits
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Writing gated assets, such as guides and workbooks
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Building social media calendars
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Designing social media and downloadable assets for brands in Sprg's portfolio
Fisk Brand & Copy:
Web content writer
Fisk Brand and Copy is a boutique creative consultancy.
Responsibilities:
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Revising website content for businesses and community leaders across industries
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Writing website content from the ground up to meet each client's brand voice and objectives
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Creating brand messaging frameworks
Achievements:
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Draft a 15-page nonprofit website relaunch based on new messaging frameworks and legacy content.
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