2024-Present
SENIOR CONTENT EDITOR
TechnologyAdvice
I evaluate emerging trends, topics, and keywords to create high-impact B2B content across the TechnologyAdvice portfolio. I’m a people leader who advocates for her team, monetizes content, earns rankings and citations, and contributes to a 3x weekly newsletter for sales and marketing professionals.
Results & Responsibilities
-Build and train junior writers on custom GPTs and AI prompts for outlining, researching, and repurposing content across brands -Develop and co-author a 3x weekly newsletter for 60,000 sales and marketing professionals, achieving an average 27% open rate and 1%+ click-through rate -Reviving a dedicated sales and marketing website, lifting total sessions by 79.42%, engaged sessions by 46.55%, email sessions by 661.97%, and direct sessions by 79.66% QoQ. -Develop monthly cross-site content plans for long-form content across the company's website portfolio -Proofread and update public-facing web copy across topics and company sites -Manage style standards and iterate guidelines to fit best practices -Develop writers and editors so their performance, overall production, and quality continue to grow ​-Completed over 200 long-form content edits in six months -Establish new guidelines for site-wide affiliate linking practices​ -Drive brand voice and tone on owned channels -Hire, onboard, train, and manage US- and Philippines-based staff writers, freelancers, and editors -People-lead high-performing teams of writers, editors, and contractors -Strategize a monthly content calendar aligned with the company's search volume, session, and revenue targets -Generate original scoring rubrics for technology-centered buyer's guides -Developmental edit and copy edit long-form content at key stages in the production process -Conduct biweekly 1:1s, quarterly talent assessments, and annual performance reviews -Coach direct reports through performance improvement plans and exits as needed
2022-2024
MARKETING CONTENT MANAGER
Webgility, Inc.
I created high-impact messaging and content for e-commerce sellers using value propositions that satisfied all stages of the customer journey, drove traffic, encouraged engagement, and converted leads.
Results & Responsibilities
-Increased traffic to long-form, informational content by 1,435% YOY by leading the creation and publishing of relevant, original, high-quality digital content -Increased traffic to core transactional content by 229% YOY by executing an editorial plan to meet in-house marketing objectives and inform audience segments -Increased organic LinkedIn impressions by 1,274% YOY by ensuring all content was on-brand and consistent in terms of style, quality, and tone -Developed YouTube, social media, and webinar video scripts -Executed SEO initiatives, including keyword research, on-page optimization, and content strategy to increase keyword rankings and organic traffic -Lead the content development team in creating high-quality and engaging content across various platforms (blog, Facebook/Meta ads, and website) -Developed and implemented content strategies aligning with client and company goals -Oversaw the editorial calendar, ensuring timely content delivery -Lead the creation and publishing of relevant, original, high-quality content for the web, social media, video, blogs, email, product, etc. for all stages of the customer journey -Conducted relevant keyword research, maintained on-page SEO best practices, and generated creative briefs for contract writers and designers -Designed quick-turn creative for virtual events and paid social ads -Drove traffic, engagement, and leads that delivered sales and supported customer retention -Developed, maintained, and executed an editorial plan to meet in-house and co-branded marketing objectives and inform audience segments -Ensured all content was on-brand, consistent in terms of style, quality, and tone, and optimized for search and user experiences across channels -Conceptualized, created, and promoted content across social media channels, monitor comments, and conversations to determine relevant topics for future content -Directed freelance writers and in-house designers through content ideation and production
2020-2022
SENIOR CONTENT STRATEGIST
Kount, an Equifax Company
I was a writer, strategist, and people leader who managed and trained new writers and educated new and legacy marketing professionals on product features and use cases. I partnered with in-house SMEs and product managers to create new value props and generate proprietary data in emerging markets.
Results & Responsibilities
-Increased organic traffic and non-branded key phrases in positions 1-3 by 1,370%, 4-10 by 276%, and 11-20 by 231% through a sitewide content audit that earned a company Innovation Award -Earned over 168,000 impressions and 194 new leads, and saw an average conversion rate of 42% through an ebook-driven demand gen campaign -Acquired 21 new leads through a gated paid ad campaign and increased site traffic with a top-of-funnel blog that ranked for 11 non-branded key phrases -Wrote, designed, and launched quarterly consumer surveys to gauge consumer sentiment, and support brand messaging and value propositions -Translated business goals into content initiatives that leveraged a single asset into multiple formats while ensuring SEO-friendliness -Drafted original, compelling, highly researched long-form copy with an understanding of how SEO works, why it’s important, and how it performs Research, write, and edit product web pages, case studies, blogs, consumer surveys, and lead-gen emails -Manage editorial calendars and directly supervise content creators and projects from ideation to creation -Write and self-manage the publication of blogs, product/service pages, emails, event landing pages, case studies, and consumer surveys -Fill gaps in resources across topics and verticals -Simplify complex topics while meeting on-page SEO best practices -Manage and influence company voice, tone, and style guides -Audit and update site content regularly -Interview customers for case studies -Create dynamic infographics and data visualizations -Hire and train writers and marketing professionals -Make payments fraud prevention interesting and engaging
2018-2020
CONTENT EDITOR
Intuit, QuickBooks
I connected small business owners to essential growth resources by managing editorial workflows and assignments for a team of in-house and freelance writers in various stages of their careers.
Results & Responsibilities
-Produced 163 long-form pieces of content between August 2019 and August 2020 by managing the flow of content from freelancers, partners, and editing agencies -Managed cross-functional editorial processes for go-to-market initiatives involving designers, developers, and marketers -Strategized first-time-use, lead-nurturing, and thought-leadership email campaigns -Advocated for consistent, inclusive language across brands as a style council member -Delegate tasks and content requests from cross-functional teams -Implemented guidelines for app store content that met current ASO standards -Edited and workshopped hundreds of long-form resources for content marketing, demand generation, and first-time-use campaigns
2016-2018
WEB CONTENT EDITOR
TSheets
I promoted employee-first technology and managed editorial production that helped customers improve business management and drove free-trial signups.
Results & Responsibilities
-Produced 53 product marketing pages to optimize for conversion and create new pages to meet relevant search queries across industries -Produced 16 long-form research pieces to show customers how to better manage their businesses using industry trends and proprietary data -Produced 53 articles sharable blogs to help business owners improve their work and home lives -Managed the editorial production of product marketing pages -Revised and optimized landing pages for conversion -Researched and fact-checked long-form research pieces -Wrote and edited short-form blogs and first-time-use campaigns -Liaised between in-house writers, designers, and content marketers -Evaluated data reports for accuracy and clarity -Maintained an in-house style guide
2014-2016
NEWSLETTER CONTENT WRITER, EDITOR
The Newsletter Pro
I pretended to be a dentist in Upstate New York, and I wrote hundreds of long- and short-form pieces to help business owners across industries increase customer retention.
Results & Responsibilities
-Ghostwrote and edited hundreds of first-person articles per year for small business and CEO newsletters -Researched, wrote, and edited educational and lifestyle articles for a range of brands and demographics -Managed a workload of over 30 monthly clients -Conducted phone interviews and peer-review articles to meet a client's voice and tone -Collaborated with teams of clients, writers, editors, graphic designers, and project managers -Maintained quality control and consistency of written, edited, and published content -Ensured a quality customer experience built on strong personal relationships
SKILLS & TOOLS
​Technical skills
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On-page SEO
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Content audits
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Social media Copywriting
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Copyediting ​
Professional skills
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Team time management
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Prioritization
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Problem-solving
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Critical thinking
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Wix, HubSpot CMS, WordPress
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ChatGPT
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NeuronWriter
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Google Analytics, Semrush, Ahrefs
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AP Stylebook
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ClickUp, Monday, Jira, Confluence, Asana, Teamwork, and Airtable
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Infogram, Canva, Genially
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Pollfish, Typeform
EDUCATION & CERTIFICATIONS
ClickUp Power User | 2025
HubSpot Academy | 2023
Content Marketing Certification
CMS for Marketers Certification
The College of Idaho | Class of 2014
Bachelor of Arts in English Literature with an emphasis in journalism.